August 7, 2008
Let Your Fingers Do the Opting Out
I really can't stand the sight of phone books on my doorstep. Seriously, when is the last time you used a phone book? Who needs one when we have the internet at our disposal, and even Yellow Pages has a website now, so why in the world do they keep killing trees and wasting gas delivering phone books? Advertising money, that's why. But why aren't advertisers smart enough to realize this is a dying medium and their money would be much better spent elsewhere?
I have read many articles on how it's not possible to opt out of phone book delivery, much to my chagrin. But I recently stumbled upon a site called YellowPagesGoesGreen.org, which offers a ray of hope amidst the piles of phone books. You may sign up here to stop receiving phone book deliveries. There is fine print involved with this request, and here's how YellowPagesGoesGreen explains the process:
When I sign the form am I automatically removed from having the telephone book delivered?
There is no national no-delivery organization like the National Do Not Call Registry. Individual Yellow and White Page organizations state that you can call them and they will put you on a list to not deliver books. But they are not held liable or accountable if the book shows up anyway. www.YellowPagesGoesGreen .org will contact the publishers with the sign up forms to have them "opt out" the individual or business that signs up. It will be the responsibility of the publishers to act in accordance to the consumer’s demands.
In the meantime, if phone books keep showing up on your doorstep, enter your city here, and learn where you may take them to be recycled.
I am really glad that YellowPagesGoesGreen is in existence, and I hope publishers catch on that we need trees a lot more than we need phone books!