EXCLUSIVE INTERVIEW: 'The Little Seed' Founders Soleil Moon Frye & Paige Goldberg Tolmach Launch Organic Cotton Baby Collection at Target

I'm excited to help spread the news that The Little Seed launches their organic cotton baby collection, which includes clothing, hat and booties sets, bibs, hooded towels and blankets, July 4, 2010 at Target and on Target.com! When I lived in Los Angeles, I frequented The Little Seed eco-boutique, founded and run by Soleil Moon Frye and Paige Goldberg Tolmach. Please visit my review of their beautiful store and all of its amazing wares, here at Inhabitots.

In honor of their launch, Soleil and Paige took the time to answers some of my questions regarding their collection and upcoming Target debut!



Petite Planet: I had the opportunity to visit The Little Seed when I lived in Los Angeles. While perusing your store, I noticed that many of your wares were crafted by individual and local artisans. The majority of consumers close their wallets on 'going green' due to the higher price points of sustainably made products that are produced on a one-of-a-kind or very small scale. Now that The Little Seed merchandise will be available on a mass scale at Target, more families will be able to implement an eco-friendly lifestyle into their family life... but, do you believe that partnering with a big name corporation as opposed to supporting small business owners and artisans is a worthwhile trade off?

Soleil & Paige: Partnering with a mass retailer such as Target allows us to broaden our reach exponentially. Our business is based in LA, so this collection has allowed us to expand nationwide and provide quality, eco-friendly designs that are affordably priced for all.

Petite Planet: What products will be featured in your collection? Will all products be made with 100% organic cotton? Are bright solids the anchor of the collection, or will you be producing any patterns?

Soleil & Paige: The collection consists of hooded towels, blankets, bodysuits, pants, cap and booties and 3-pack bibs in varying colors. We love the mix and match feel of the bright solids and we feel they speak well enough on their own without adding any patterns. All products are made with 100% organic cotton fibers.



Petite Planet: Will The Little Seed collection be a permanent selection at Target, or run for a limited time? If permanent, will it be available in stores nationwide, or a few select locations?

Soleil & Paige: This collection will be available through October at select Target stores and on Target.com. We’ll keep you posted if we add anything new!

Petite Planet: I watched the video clip of you announcing the launch of your collection at Target, and your enthusiasm was contagious. What makes you most excited about this partnership?

Soleil & Paige: We are so excited to have the chance to partner with Target to develop and create this line of safe and organic baby products that are affordable and accessible to all. We are both moms, so our ultimate goal was to create a collection that makes it easier for parents to obtain stylish products made with organic or eco-friendly materials for their baby. A little eco goes a long way!

The Little Seed Collection Prices:

$8.99 for a 3-pack of bibs
$8.99 per cap and booties set
$12.99 for a hooded towel
$7.99/each for body suit and pant

*Thanks so much to Soleil and Paige for answering my questions about their collection, which I love and am looking forward to using with my newborn!